Social Media Marketing: Pros & Cons

Social media is the easiest and most inexpensive way to reach a huge number of people and create brand awareness. Along with being present on social media platforms like Facebook, Instagram, Twitter, Linkedin, and Pinterest, businesses nowadays can also target specific customers. Marketers can control who sees their posts and can track the potential customer’s behavior towards their ads and links as well as collect insights.

Almost half of the world’s population uses social media everyday. In order to take full advantage of social media, you must know the pros and cons.

Social Media Pros

Exposure: Social media is the perfect way to connect with people from all around the world and get instant interactions and feedback.

Information: Marketing research is very important for your business. Thanks to social media, customer behavior is easy to track. All the insights given from social media are very useful for preparing your next campaign.

Brand Awareness: Promoting a certain service/product through media ( TV – Radio – On ground ) is very expensive compared to a social media campaigns cost and effectiveness. It costs a lot less money to create an online campaign that may lead to better conversion than traditional outlets.

Social Media Cons

Conversion: Lead conversion does not depend on the budget as much as the targeting, it’s very important to make sure that you are targeting the right audience in order to convert them into leads.

Reviews: Managing requirements and complaints through social media is very important and tricky, it can easily ruin your brand image if it was not managed immediately.

Irrelevant & Provocative Content: Managing a business means that you’ll have different type of customers in terms of culture & personalities. Make sure you know how to differentiate between personal and public POV.


July 6, 2020

By Sarah Al-Qersh

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