by Melissa Hill Dees and Dave Soya
For nonprofits, SMS has become a powerful tool to connect with supporters, volunteers, and members instantly. However, with increasingly strict carrier regulations, registering your organization’s messaging number is crucial to ensure high deliverability and maintain compliance. Agile Cloud Consulting partners with Mogli, experts in SMS solutions for Salesforce, to help nonprofits navigate this process smoothly and effectively and is a part of every Mogli customer onboarding.
Why Registering Your SMS Number is Important
Carrier networks are focused on reducing spam and enhancing user experience, which has led to mandatory SMS registration for organizations. Registering reassures carriers that your messages are legitimate, protecting them from spam filters and improving deliverability. Without it, your organization could face:
- Message Blocking: Carriers are more likely to block messages from unregistered numbers, limiting your reach.
- Reduced Deliverability: Even when messages go through, unregistered numbers experience lower deliverability, decreasing engagement.
- Compliance Risks: As regulations increase, nonprofits that fail to register risk penalties and disruptions in messaging.
Steps to Register Your SMS Number
While SMS registration may seem complex, following a few structured steps can make it manageable. Agile Cloud Consulting and Mogli can guide nonprofits through this process to keep communication running smoothly.
- Gather Essential Information: Prepare key details, including EIN, legal business name, and address, to streamline the registration process.
- Define SMS Use Cases: Carriers often need to know how SMS will be used—whether for donation appeals, event notifications, or program updates. Identifying these use cases early helps ensure you’re aligned with carrier requirements.
- Choose the Right Number Type: Nonprofits can select from different number types based on message volume and frequency. 10DLC (10-Digit Long Code) numbers work well for low- to medium-volume outreach, while short codes are suited to high-volume campaigns. Mogli’s experts can guide you in choosing the best type for your goals.
- Verify and Submit Documentation: Carriers may require legal verification documents, so it’s important to have everything ready to prevent delays. Mogli can assist with guidance on documentation requirements and submission.
- Stay Current with Compliance: SMS regulations evolve, and carriers may update their requirements. Mogli helps keep organizations informed, minimizing potential communication interruptions.
Not Leveraging SMS Yet?
Agile Cloud Consulting and Mogli SMS are always excited to talk to you about specific use cases for SMS that you have in mind. Statistics show that SMS is the most effective way to reach everyone, from teens to boomers. Contact us now to get started on your SMS implementation at www.mogli.com or www.agilecloudconsulting.com!
