Background
ProGeorgia is a bold, trusted, and diverse collaborative that champions an equitable and
inclusive democracy, for and with traditionally underrepresented communities. ProGeorgia
supports and coordinates the civic engagement programs of our diverse partner
organizations. ProGeorgia develops the infrastructure, executes the joint strategies, and
employs new tools and technology to assure a government that is more responsive to the
needs of our constituencies.
Our vision is to move toward racial equity by creating a more representative democracy
here in Georgia, one where communities of color have electoral representation that
matches their population in the state, thereby increasing progressive policies and wins that
positively impact these communities
Headquarters
Georgia
Nonprofit
Products Implemented
Before the implementation of Salesforce Nonprofit Cloud, ProGeorgia faced several operational challenges that limited its efficiency. Managing donations and funding allocations required significant manual effort, and tracking engagement with partners and cohorts was disorganized. Additionally, the organization lacked a centralized communication tool, which made it difficult to coordinate grassroots efforts and track important metrics such as voter registration numbers. Furthermore, ProGeorgia needed a platform that could support multiple languages—Spanish, English, Arabic, Korean, Chinese, and Vietnamese—to serve its diverse community base and ensure accessibility for all.
To address these challenges, Agile Cloud Consulting proposed a structured Salesforce Nonprofit Cloud implementation. The solution began with a kickoff and discovery phase, where the project scope was reviewed, and additional requirements were gathered. The core CRM functionalities were set up, including donor databases and enhanced tracking features for program partners and cohorts. Key features also included calendar functionality for managing events, integrated with Experience Cloud, which was branded for ProGeorgia and exposed the Salesforce calendar for event management. The implementation also involved configuring Mailchimp integration for streamlined communication and delivering user training sessions to onboard power users and ensuring a smooth transition. An Experience Cloud site was created to allow partners to efficiently track their information and interactions, providing greater visibility into program operations and cohort engagement. Agile Cloud Consulting’s solution also emphasized inclusivity, ensuring that the system supports multiple languages.
The implementation of Salesforce Nonprofit Cloud resulted in several immediate benefits for ProGeorgia. The Experience Cloud portal for partners enhanced the organization’s ability to track partner information and work with cohorts more efficiently. With the streamlined operations, ProGeorgia could increase its focus on key objectives, such as voter registration and grassroots mobilization. Additionally, the robust CRM architecture significantly improved reporting capabilities, providing more insight into partner engagement and program performance. The multilingual functionality ensured broader accessibility for ProGeorgia’s diverse audience, fostering a more inclusive approach to voter engagement. The integration of Mailchimp enhanced communication efforts, allowing ProGeorgia to engage partners and communities more effectively. As a result of the Salesforce Nonprofit Cloud implementation, ProGeorgia saw measurable improvements in its operations and impact. Partner engagement increased by 51%, indicating a more robust connection with grassroots efforts. Calendar usage, critical for organizing grassroots initiatives, saw a 5% increase, while voter registration grew by 15.4%. Additionally, the organization saw a 3.91% rise in translated communications, demonstrating its success in reaching diverse communities. With a more efficient system in place, ProGeorgia was able to continue its mission of breaking down barriers to voting and empowering more people to participate in democracy, ensuring a lasting impact on voter registration and civic engagement.
